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Design consultancy
A user-centred design is all your business needs to succeed
Our Design Expertise
Designing a user-centred solution is conducive to business success. We can help you shape your product using effective design thinking frameworks. Our design team is intertwined with various design domain expertise. Together we create products that are thoughtful, usable, functional & beautiful.
Discovery Workshops
Discovery phases in our UX design process frame the problem(s) to be solved & develop a plan
- Requirements Gathering
- Potential Customer Segmentation
- Affinity Mapping
- Product Road Map & Success Metrics
UX Audit
A complete analysis of your product to identify usability problems and strengths
- Heuristic Product Evaluation
- Cognitive Walkthrough
- Competitive Analysis
- Audit Report + Design Recommendation
UX Design
We carefully design the experience of your product with a users-first approach
- UX Research
- User Personas & Journey Maps
- Sitemap and Information Architecture
- User Flows
- Wireframes
- Interactive Prototypes
Prototyping & Testing
A primitive version of your product to improve the design before it goes live.
- Mock Ups
- Setting Up Test Cases
- Validation & Iteration
Visual Design
Design a visual language for your product UI that is not only aesthetic but also functional
- Interface Design
- Digial Illustraion
- Iconograpghy
Motion &
Animation
Detailed motion & micro-interactions
- Interface Behaviour
- Interaction Pattern
- Motion Choreograpghy
OUR PROCESS
We follow a non-linear iterative design process to craft solutions that help your product evolve in the right direction.
Discover
As a product design consultancy, our first goal is to
understand business requirements and prioritize user
needs through effective design thinking frameworks.
Stakeholder Interviews
We initiate by identifying the company’s vision and project goals.
Competitive landscape
Mapping the product’s feasibility with that of competitors.
Potential Users
We focus on understanding user behaviour and needs.
Define
Translate all the information into valuable insights and create a product roadmap that addresses user problems & recommend viable solutions to enhance the end-user experience.
Synthesize
Define the core problems to generate tangible and actionable ideas that address user problems.
Ideate Features & Functions
Based on the definition of each problem we use effective ideation tools & techniques to generate viable design solutions in terms of features & its function.
Planning & Metrics
We create an actionable plan into bite-sized components & define its success metric.
Design
At this stage, we sketch out many different ideas to address the user needs earlier identified. We add emotions to the product logic that encourages usability & aesthetics at the same time.
User Persona & Journey Maps
We create user personas to keep the entire team focussed on who we are designing for, the placement of a product in their lives & its context of use.
Wireframes, Wireflows & Content Architecture
We create a blueprint of the concepts through wireframes, wireflows, flow diagrams that primarily focus on the content structure, functionalities, and user behaviors.
Visual & Interaction Design
Wireframes are transformed by using visually appealing elements & interaction patterns adds life to the product & improves its emotional value to a greater height.
Prototype & Test
We call this stage the "moment of truth". This stage tends to give design ideas a reality check by exposing potential users to a primitive version of the product; using comparative & explorative methods.
Prototype
An early version of a product helps the entire team to “fail cheaper & faster.” Depending on the objective of a project, we use a prototyping tool/method best suited to garner user insights.
Testing & debriefing
Depending on the scope, we help identify a testing method to observe how users interact with the product prototype followed by debriefing sessions that allows us to explore & review their actions.
Iteration
We translate user feedback into useful insights to eliminate usability issues & tap opportunities for new features down the road.
Success Stories
A Glimpse of few of our Design Consultancy projects
Clinical Trial App Design
Clupea, a South Korean Healthtech firm, is enhancing its clinical trial software to simplify study design and execution
PWA App Re-design
Mahindra First Choice Wheels is India’s leading used auto platform business which is organising the market by aggregating demand and supply
eLearning App Re-design
SpeedLabs is an AI Driven Practice Based Learning Platform for Students preparing for competitive exams
PetCare App Design
Sploot App is designed for first-time pet parents, long time pet parents and parents of pets with special needs. It helps keep track of your pet’s vet visits, deworming doses, and training schedules.
Gurugram, India (HQ)
P301, 3rd Floor, JMD Megapolis,
Sector-48, Gurugram – 122018
+91 (124) 421-2275
Pune, India
WeWork, Magarpatta Futura,
Magarpatta Rd, Kirtane Baugh,
Pune, Maharashtra – 411028
USA
16192, Coastal Highway, Lewes,
Delaware, 19958
+1 (302) 208-6888
Partners
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